The special features of marketing of the "X" enterprise

The problem: The analysis of activity o f the small \"X\" enterprise showed that the enterprise has been facing growing competition, which raises concerns of the enterprise, for its weakening position on the market. Therefore the scientific problem may be articulated by asking: what market model or program may be applied to the enterprise in order to allow it to avoid errors during the development of marketing and remaining on the market? Marketing is a very important element for survival of a small business and the main component of its development and future prospects. The activities of each enterprise is greatly influenced by the macroeconomic factors such as of overall of economic situation of the country and the level of its development. The higher or lower levels of the two latter are the factors on which the purchasing power of citizens, their behaviour on the market and the demand for the products and their sales. All this is very important for the marketing activities. The objective: to evaluate the organization of marketing in the \"X\" enterprise and propose marketing solutions for the small enterprise. The object of work: analysis of marketing activity of the \"X\" enterprise. The tasks: 1. To examine the special features and instruments of marketing of a small business applied to the marketing of a small business. 2. To present the analysis of the activity of the \"X\" enterprise in the context of marketing. 3. To perform a research of the marketing complex of the \"X\" enterprise. 4. To propose suggestions on how to improve the organization of marketing activities of the \"X\" enterprise based on the research problems